Culture

Repositioning deco

deco is entering a new chapter: we've stopped selling ourselves as a website platform and started positioning as an AI-Service Company that operates and grows enterprise commerce. This post is about how we're doing that in practice.

Rafael Crespo

August 3, 2026

How to Reinvent a Software Company in the AI Era | Lucas Bacic (CEO, Loja Integrada)

Lucas Bacic (CEO, Loja Integrada) discusses the reinvention of B2B SaaS in the AI era: from the concept of "Software Gardening" to the pivotal shift from "Prompts" to "Loops," transforming technology into an active operating partner for over 500,000 merchants.

Rafael Crespo

November 24, 2025

The Rise and Fall of the Spotify Model: What AI Changes in 2025

The Spotify Model revolutionized tech org structure with tribes and squads—then quietly died. Here's why it worked, why it failed, and how AI-native development is rewriting the playbook for autonomous teams in 2025.

Guilherme Rodrigues

November 17, 2025

“AI-native marketing, for real”: Cogna’s playbook with Bernardo Marotta (CGO)

What happens when a legacy marketer goes all-in on AI? Bernardo Marotta (CGO, Cogna) reveals “Dolores,” the multi-agent engine driving tens of millions, the CRO mindset behind it, and why MCP turns data + tools into ship-ready specialist agents.

Rafael Crespo

November 12, 2025

Deco Day 2025 @ SP Tech Week

Know everything that has happened on Deco Day first hand.

Leandro Borges

September 10, 2025