We Opened the deco House to Show What deco Became · decocms

We Opened the deco House to Show What deco Became

Daniel Furtado
August 25, 2026

Last Monday, as the sun went down, we opened the deco House for an informal night with our clients and partners: short talks, live demos, pizza and wine. The deco House is a space we keep for the community around us: somewhere to gather, host meetups, run workshops and build together. This time the occasion was deco itself. Rafael Crespo, our co-founder, opened the night by coming back to what the house is really for: bringing that community together.

We had a reason to open the doors: most people still know deco as a CMS with some infrastructure attached, and that is no longer what deco is. This post is what we shared that night: what we're building, why, and the proof that it works.

The world changed: the software factory

Guilherme Rodrigues, our co-founder and CEO, opened with a single argument: every year we hand a bit more of the work to the machine, and every year the industry gives that shift a new name. From the outside it can look like hype. It isn't: the names were pieces of the same thing, discovered one at a time.

That thing is a factory for software. The idea goes back to 1968, but back then you could only staff it with people. Now it can run on its own: something comes in (a drop in sales, a competitor's new price, a page that got slow), the work happens in the middle, and a change comes out the other side (a fix shipped, a page rebuilt, a price updated). You measure the result, and it runs again.

“Someone still writes the goal and the constraints. That part hasn't moved.”
Guilherme Rodrigues, Co-founder at deco

The second point is counterintuitive: on raw intelligence, the best open and closed models come out roughly even. What decides the outcome is everything built around the model: the memory, the tools, the loops. The engine was never the hard part; building the factory around it is.

The returns don't come from where people assume. Not from cutting headcount, but from pulling work back in-house that used to go to outside agencies (one MIT study saw that spend fall 30%), and from new revenue. Even traffic behaves differently: visitors who arrive from AI buy 54% more often (Adobe).

“Spend the next year comparing models and you'll have a spreadsheet. Spend it building the factory and you'll have a factory.”
Guilherme Rodrigues, Co-founder at deco

What deco is now: an AI agency for e-commerce

Building that factory changed what deco is. Brands kept telling us the same thing: they don't want a tool, they want the outcome. So we stopped only selling the software and started operating it ourselves. deco is now an AI agency for e-commerce: our agents and engineers run the storefronts and apps of large brands end to end, and we're paid for the results, not for seats or licenses.

It's a real shift, so here's what it means depending on who you are:

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CMS or infra client

Nothing breaks. Your product keeps running, and it got better.

apartment

Enterprise brand

A new service you can hire: deco operating your storefront end to end.

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Agency or partner

The same platform we operate on is open for you to run your own clients.

The bet is already paying off: in our first 90 days operating this way, we signed more revenue than in years of selling the software.

It's already running for Osklen

This isn't theoretical: deco runs Osklen's storefront in production today. The work flows through an agentic kanban monitored around the clock: six AI agents handle monitoring, prioritization, the design system, development, code review and QA, while a person validates and steers. In one case, a small visual bug was caught and fixed before anyone on the team noticed.

Osklen's storefront, running on deco in production.

192
Cards resolved, 5.5× the previous squad

689
Points delivered, 9.7× the previous squad

0%
Cards older than 30 days, down from 21%

It also changes what the person does. In 2023, people responded, picking and planning each task. Through 2024 and 2025, the system took on more context and decisions. Now the person operates: the system runs nearly every phase, and a human validates and steers.

Hiring deco as your AI agency

The service is the end-to-end operation of a brand's storefront and app, with contracts starting at R$50k/month, tied to results. It covers implementation, conversion-rate optimization, SEO, integrations, UX and performance, on top of the CMS, Studio, monitoring and the agents. Enterprise e-commerce is our focus.

The platform stays open, too. The same agentic kanban we use to operate brands is available to agencies and partners, to run their own clients the same way. We focus on enterprise; the platform is for everyone.

Your CMS got better, your site got faster

We also shipped two things brands can use now. First, a new CMS inside deco Studio that replaces the deco.cx admin. It's stack-agnostic: brands like Lojas Torra and FILA run it on FastStore (VTEX's storefront framework), where the rest of the stack isn't ours, and it still works.

Second, new infrastructure built on TanStack. Sites on it are faster for shoppers and cheaper to run than before, and they ship faster. Not every project can migrate yet, and we're clear about who can and when.

And a funeral

One more thing. If the new CMS replaces the deco.cx admin, the old admin deserves a proper send-off. On October 31, Halloween, we'll bury the deco.cx admin (2022 to 2026) with honors at the deco House.

close

deco you knew

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deco now

The deco House is open

Whether you'd like deco to operate your storefront, run your own clients on the platform, or just see it working up close, we'd be glad to talk. And if you're around on October 31, come to the funeral.