# Culture

## [Repositioning deco](/content/blog/post/repositioning-deco/index.html)

deco is entering a new chapter: we've stopped selling ourselves as a website platform and started positioning as an AI-Service Company that operates and grows enterprise commerce. This post is about how we're doing that in practice.

Rafael Crespo

August 3, 2026

## [How to Reinvent a Software Company in the AI Era | Lucas Bacic (CEO, Loja Integrada)](/content/blog/post/ai-transformation-loja-integrada-lucas-bacic/index.html)

Lucas Bacic (CEO, Loja Integrada) discusses the reinvention of B2B SaaS in the AI era: from the concept of "Software Gardening" to the pivotal shift from "Prompts" to "Loops," transforming technology into an active operating partner for over 500,000 merchants.

Rafael Crespo

November 24, 2025

## [The Rise and Fall of the Spotify Model: What AI Changes in 2025](/content/blog/post/spotify-model-rise-fall-ai-changes-2025/index.html)

The Spotify Model revolutionized tech org structure with tribes and squads—then quietly died. Here's why it worked, why it failed, and how AI-native development is rewriting the playbook for autonomous teams in 2025.

Guilherme Rodrigues

November 17, 2025

## [“AI-native marketing, for real”: Cogna’s playbook with Bernardo Marotta (CGO)](/content/blog/post/ai-native-marketing-cogna-bernardo-marotta/index.html)

What happens when a legacy marketer goes all-in on AI? Bernardo Marotta (CGO, Cogna) reveals “Dolores,” the multi-agent engine driving tens of millions, the CRO mindset behind it, and why MCP turns data + tools into ship-ready specialist agents.

Rafael Crespo

November 12, 2025

## [Deco Day 2025 @ SP Tech Week](/content/blog/post/deco-day-2025/index.html)

Know everything that has happened on Deco Day first hand.

Leandro Borges

September 10, 2025